VLAs and Performance Max

Why VLAs and Performance Max Campaigns Are Critical for Auto Dealerships in 2025

Stay Ahead of the Competition with Smarter Google Advertising

In today’s hyper-competitive automotive market, digital advertising isn’t just about being online — it’s about being seen at the exact moment your customers are shopping. That’s where Google’s Vehicle Listing Ads (VLAs) and Performance Max (Performance Max) campaigns come in. At DIAZ Ad Group, we specialize in running these cutting-edge campaigns to put your dealership in the driver’s seat.

If you’re not leveraging these tools, chances are your competitors are — and they’re capturing the attention (and wallets) of car buyers that could be yours.

📍 Prime Google Real Estate with VLAs

Vehicle Listing Ads place your actual inventory — complete with images, pricing, mileage, and more — directly into Google Search results. This means when someone searches for “2022 Honda Accord near me,” your vehicle listing can appear before traditional search ads, with visual, detailed results that drive higher engagement.

Why this matters:

• 62% of vehicle buyers start their journey online. (Google/Kantar, Auto Shopper Study)
  
• VLAs meet them where they are — actively searching with high intent.
  
• Without VLAs, your competitors’ inventory is showing up instead. That’s your lost opportunity.
  
  

🚀 Maximum Reach Beyond Search with Performance Max

While VLAs capture high-intent searches, Performance Max takes your inventory and expands your reach across Google’s entire ecosystem — including Search, YouTube, Maps, Gmail, and Discover. This is a game-changer.

What does that mean for you?

• You can reach car buyers before they even search — while watching car review videos on YouTube, navigating with Google Maps, or checking email.
  
• Performance Max campaigns use your vehicle feed, dynamically showcasing your inventory across formats and platforms.
  
  

According to Google, advertisers using Performance Max see an average increase of 18% in conversions at a similar CPA (Cost Per Acquisition), compared to their traditional campaigns.

🤖 AI-Driven Efficiency & Lead Generation

Performance Max isn’t just broad — it’s smart. Google’s machine learning analyzes massive amounts of real-time data to automatically serve the right vehicle to the right customer at the right time, across platforms.

Your campaigns are constantly optimized to hit dealership-specific goals:

• Vehicle Detail Page (VDP) views
  
• Calls
  
• Lead form submissions
  
• In-store visits
  

And that optimization happens in real time, 24/7 — something even the best manual campaign manager can’t do alone.

📊 VLAs + PMax: The New Standard

This combo isn’t optional anymore — it’s the competitive standard. Dealerships that are fully utilizing VLAs within Performance Max are seeing better performance, stronger lead flow, and higher return on ad spend (ROAS).

And the data backs it up:

• Dealers using VLAs + Performance Max see up to 25% higher engagement on VDPs. (Google Internal Data, 2024)
  
• They also report faster inventory turnover and better tracking of what digital actions are driving offline sales.
  
  

🧠 Partner with the Experts at DIAZ Ad Group

At DIAZ Ad Group, we specialize in helping dealerships launch, manage, and scale high-performing VLA and Performance Max campaigns. We understand how to integrate your inventory feed, optimize your ads, and align the campaigns with your real business goals.

Let us help you:

• Take over more real estate on Google
  
• Find buyers before they even hit Search
  
• Outperform your competitors using AI-driven efficiency
  
  

Ready to Dominate Google’s Most Valuable Ad Spaces?

Let’s make sure your vehicles, not theirs, are the first ones your customers see.

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