Blair Automotive

Background‍

Blair Automotive is a family-owned, full-service European auto repair shop specializing in Audi, BMW, Mercedes, Porsche, VW, Bentley, and other luxury vehicles. With state-of-the-art facilities, factory-trained technicians, and a commitment to excellence—offering no upfront costs, same-day appointments, and a 5-year/50,000-mile warranty—they’ve become a trusted choice for European car owners in the DFW area. Facing digital competition, Blair sought to improve lead quality to sustain growth.

Challenge‍

Blair Automotive struggled to attract high-quality, high-intent leads to expand their customer base and maintain market leadership in European auto repair.

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“Blair’s issue was low-quality leads diluting their pipeline. We analyzed their ad performance and website data, then retooled their PPC strategy with dynamic targeting and streamlined UX—ensuring every lead was a high-value prospect for their premium services.” — Wyatt Damon, Digital Strategy Director

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DIAZ Solution‍

DIAZ Ad Group, a full-service advertising and marketing agency, implemented a data-driven, multi-channel strategy to enhance Blair’s digital presence:

• Optimized Google Ads, increasing click-through rate (CTR) by 8% and generating 15% more conversions.
• Improved website engagement, raising average time on page to 1 minute 15 seconds, up from 45 seconds.
• Delivered 20% higher-quality leads through targeted campaigns, connecting Blair with serious clients seeking premium repair services.

Results‍

Over 6 months, Blair Automotive achieved a 25% increase in qualified leads, driving a 12% rise in service bookings. This growth solidified their position as the premier European auto repair provider in DFW.

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