Bob Penkhus Volvo Cars

Background‍

Bob Penkhus Volvo Cars, part of the Bob Penkhus Motor Company, is a premier Volvo dealership in Colorado Springs, offering new and pre-owned Volvo vehicles, service, parts, and financing. Known for its customer-centric approach and extensive inventory, the dealership sought to enhance its digital presence to attract more quality traffic and boost sales.

Challenge‍

Bob Penkhus Volvo Cars needed to generate more quality traffic to their website to drive sales, struggling with ineffective advertising efforts.

DIAZ Solution‍

DIAZ Ad Group, a full-service advertising and marketing agency, implemented a strategic, data-driven approach to optimize Bob Penkhus Volvo Cars' digital campaigns:

• Grew paid search traffic year-over-year by 58%, significantly increasing website visits.
• Reduced bounce rate by 35% while driving more traffic, by eliminating underperforming ad sources.
• Nearly doubled website conversions using advanced AdWords tools, enhancing lead generation for Volvo sales and services.

Results‍

Over the campaign period, Bob Penkhus Volvo Cars saw a dramatic uplift in website performance, with a 58% surge in paid search traffic translating to higher foot traffic and sales, solidifying their position as a top Volvo dealership in the region.

Why DIAZ?‍

With our comprehensive services—spanning digital marketing, creative production, and TV/OTT campaigns—DIAZ drives measurable growth for automotive dealerships nationwide.

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